Abstract: The use of hedges accounts for a lot in English commercial advertisement.In order to improve the competence of advertising production and connoisseurship,Use of hedges in commercial advertisement has to be studied.This study aims to analyze pragmatic functions of hedges in commercial advertisement as well as the effects of using them in commercial advertisement.

Key words: commercial; English advertisement; hedges

摘要：英语模糊语在商业广告使用中占相当大的比重。要提高商业英语广告的制作和鉴赏能力，就必须研究商业广告中模糊语的使用状况。本文主要对模糊语在商业英语广告中的语用功能及在商业广告中使用模糊语的利弊进行了分析。

关键词：商业; 英语广告; 模糊语