Abstract:The social etiquette culture is a relatively common concept. It pervades virtually every aspect of social life and plays an important role in social harmony. With the influx of western culture, Chinese traditional etiquette constantly influenced by the western etiquette culture, and it seems easy to bring about culture conflict. Therefore, the purpose of this paper is to find out the differences between Chinese and western etiquette in daily expressing, table manners, wedding, and business and then analyze the main factors that influence the differences. Based on predecessors' experience and summary, this article explores the strategy of social etiquette; so that we can achieve effective communication with westerners and avoid conflicts in cross-cultural communication.

Key words:  social etiquette     culture conflict    cross-cultural communication

摘要:礼仪文化是一个相对比较通用的概念。它几乎渗透到社会生活的各个方面并且在社会和谐种起着重要的作用。随着西方文化的涌入,中国传统礼仪不断受到西方礼仪文化的影响，并且在社交中容易产生文化误区。因此,本文旨在找出中西礼仪在日常表达,餐饮、婚礼,和商务方面的差异,然后分析影响差异的主要因素。根据前人的经验与总结,本文将探讨社会礼仪的策略,这样我们才能与西方人在跨文化交际中避免矛盾，从而达到有效沟通。

关键词： 社交礼仪   文化冲击    跨文化交流