Abstract: Translation is a bridge which connects people all over the word. Nowadays, our country has more foreign trade among other foreign countries. A lot of local brands want to open the foreign market and also many foreign brands are willing to enter the Chinese market. It is important that you should have a successful advertisement translation when you deal with sales. If you want to have a successful foreign business, you should make great efforts in advertisement translation. Advertisement becomes one of the biggest tasks in building up the overseas market. A good strategy of Advertisement is the key to build up the overseas market.

　　The Westerners and the Chinese are different. They live in the different areas, eat different food, and have different social life and so on. There are great differences in their language differences and culture differences. People in different culture have different opinions in recognizing the things. Therefore, translating the advertisement in accurate ways is important. Advertisement translation is a special translation. The advertisement translation principle is quite different from other translations. If every advertisement translation is the same like law and science translation, nobody wants to read this kind of advertisement translation. How to translate vividly and have a great expression in customers’ mind is a kind of translation art. The three basic principles of translation are faithfulness, expressiveness and elegance. But as far as I am concerned, it can’t be the best way to put it into practice. I can propose two principles of translation which may be useful to the advertisement translation. They are creative principle and teleological functional principle.

Key words: translation; idioms; cultural differences; methods