Abstract:In recent years, Yanbu has been using its geographical advantages and development opportunities to develop the underwear industry rapidly. But its underwear industry had also been hit hard in the global financial crisis, facing a series of problems. First, we will investigate the background of Yanbu's underwear industry, including its developing history and achievements. Then, we will further explore the current situation and the problems encountered by Yanbu's underwear industry after the financial crisis. Finally, we will propose some effective countermeasures according to the government measures, with the hope of helping Yanbu's underwear enterprises get out of the woods.

Key words: financial crisis; underwear industry; current situation; countermeasures

摘 要:近年来，盐步利用基础优势，凭借发展先机，内衣行业得到了迅猛的发展。但是盐步的内衣行业在全球金融危机中也受到很大的冲击，面临着一系列的压力与问题。针对这些问题，国内外已有许多学者以及经济学家做出多番探讨。本论文将参考国内外众多权威学者和经济学家的研究，突破数据的局限，结合理论与实际，运用个案分析法和比较分析法作进一步研究。首先调查盐步业的背景，包括其发展史和成就。然后进一步探讨盐步内衣业在经济危机后的现状以及分析其遇到的问题。最后结合政府措施提出几点有效的对策，希望可以帮助盐步内衣企业走出困境。

关键词:金融危机；内衣业；现状；对策