Abstract:Due to its low labor cost and the government’s willingness to facilitate the foreign investment, China has been regarded as a world factory, and the household brand ”Made in China” has been built up in global market for many years. According to a report released by the World Trade Organization in 2009, China, for the first time, took the lead as the World’s export champion, surpassing Germany. But since 2007, China has become a major target of trade remedy measures launched by developed nations, including the US and Europe, and developing nations represented by India and Turkey. It seems to the foreign people that, products made in China can guarantee nothing but its low price, obviously the biggest concern for China is the quality of exports. We can not deny the fact that it is because of some companies’ dishonesty, doing business without integrity, producing inferior goods, exporting shoddy products, that damage the reputation of the brand, “made-in-China”.

　　　Integrity, as the company’s intangible assets, plays a critical role in the company’s foreign market extension, competition strengthen, brand and positive image development. In order to improve the company’s integrity and enhance our advantages in the world’s competition, we should refer to some western companies’ model in management and operation. 

　　　This dissertation focuses on the importance as well as necessity of integrity in foreign business by some cases study and the ways to do business and manage the company with integrity. 

Key words: integrity; importance; function; foreign business

中文摘要:自加入WTO以来，中国企业以低成本的竞争优势在国际市场中抢占了大量的市场份额，在2009年，中国更是首次超过了德国，成为了世界上最大的贸易出口国。现在，“中国制造”已经成为全世界范围家喻户晓的品牌，但国外消费者对中国产品的印象还停留在低价格、低质量这一层次。正是由于一些企业的不诚信行为，将大量劣质的中国产品出口到国外，以次充好，严重影响了我国产品的信誉。欧盟、美国等国家更是以此为理由，设置重重限制和阻碍。

　　　诚信，作为外贸企业的无形资产，对企业竞争力的形成，外贸业务的扩展，品牌的建立起着至关重要的作用。我们应借鉴发达国家的诚信理念和相关制度，充实完善我国外贸企业的诚信体系。

　　　本文着重研究了诚信、声誉、管理和经济效益之间的关系，结合当前全球金融危机和我国经济转型的现状，明确了诚信经商的必要性，提出了应对挑战的方法。

关键词：诚信；重要性；作用；对外贸易