Abstract: This paper attempts to show a cognitive perspective of the Grice’s concept on the conversational maxims, opening new perspectives on two problems which have not been dealt with in detail in the original model and in most successive work on conversational implicature: speaker activity and a cognitive underpinning of the maxims of conversation. This paper also gives a cognitive interpretation of the speaker’s perspective, and discusses some recent pragmatic developments，which can be applied to particularized conversational implicature. At last it presents an outline of some basic cognitive principles involved when speakers fulfill or flout the maxims. In the course of the paper it becomes clear that both current pragmatic research and cognitive analysis contribute to a new understanding of Grice’s ideas.

Key words: Grice’s maxims; particularized conversational implicature; pragmatic marking; flouting

摘要：本文主要研究的是从认知角度展现格赖斯理论中的会话原则，分析在最初模式中以及有关会话含义的作品中没有被深入处理的两个问题：说话者行为和在认知的框架中的会话原则。本文还阐释了说话者意图的认知方式，以及讨论最近的语用学的发展成果，这些成果可以在特殊会话含义中运用，文章的最后介绍了在违背会话原则时会涉及的认知原则。本文清晰地呈现了现有的语用研究与认知分析两者共通处对于格赖斯原则的进一步认识。

关键词：格赖斯原则;特殊会话含义;语用标记;违背