摘  要:在现代高速发展的信息时代里，企业形象是消费者对企业的整体感知与看法。基于能够在现代的商业竞争中有一席之地，大桥洪福饭店深知企业必须改变陈旧的形象外观，打造绿色、健康、时尚的新形象，通过视觉符号的设计，吸引消费者的注意力，使消费者对饭店提供的产品和服务产生高度的品牌信赖和忠实度。

　　　所以，大桥洪福饭店通过VI视觉识别系统的设计、菜谱设计和宣传系统设计是最直接、最有效的把企业的形象概念转化为具体的可识别元素，将企业核心价值、文化思想及理念等传递给大众的一种途径。这些设计的完成，将会提升企业的整体形象，使之规范化、标准化、统一化，增强其视觉识别，凸显出企业独特的气质形象。

　　　大桥洪福饭店设计是在运用产品生命周期理论和产品、渠道、价格、促销等因素的整合基础上，进行市场细分，科学的对餐厅定位，确定和调整设计目标和宣传策略，从而达到企业品牌树立，企业形象宣传的效果。

　　　应用信息传播手段，可以引导消费者消费，刺激需求，加速流通，扩大销售，在竞争激烈的商品经济中，企业形象宣传不是可有可无的，而是品牌推广的重要营销手段。因此，大桥洪福饭店企业形象设计与包装是非常重要的。

关键词：大桥洪福饭店；企业形象；VI设计

ABSTRACT:In the modern information age of high-speed development，Corporate image is the consumers ' perception and view．Based on the can in the modern business competition has a space for one person，Bridge Hongfu Resturant that enterprises must change the old image，building a new image of green, health, fashion,and attract the attention of consumers, so that consumers in the hotel to provide products and services to produce highly brand trust and loyalty.

　　　Therefore, the Bridge Hongfu Resturant by VI visual identification system design, menu design and publicity design is the most direct, the most effective corporate image concept into specific identifiable elements, will be the core value of the corporate, cultural ideas and concepts to the general public in a way. The design is completed, will enhance the overall image of enterprises, made standardization, standardization, standardization, enhance its visual recognition, highlights the unique enterprise image quality.

　　　The Bridge Hongfu Resturant design is in the use of the product life cycle theory and product, price, channel, promotion and other factors on the basis of the integration, market segmentation, the science of restaurant location, determining and adjusting the design goal and promotional strategies, to achieve the corporate brand, corporate image propaganda effect.

　　　Application of information dissemination means, can guide the consumer, to stimulate demand, accelerate the circulation, to expand sales, in the fierce competition in the commodity economy, the enterprise image propaganda is not essential, but the brand promotion of the important means of marketing. Therefore, the bridge Hongfu hotel corporate image design and packaging is very important.

Keywords：Bridge Hongfu Resturant;Corporate image: VI design: Interior Design