摘要:在现在的社会竞争当中，企业的形象化在市场竞争中已经起着明显的优势。甚至可以说，一个企业形象的好坏决定了其在市场竞争中的优胜劣汰。一个企业的形象就是潜在的销售额，是无形的资产，良好的企业形象会给企业带来不可估量的社会效益和经济效益。

　　　云南金钥匙安防科技有限公司是一家即将成立的安防公司，其专业从事安防视讯产品销售，提供安全防范及多媒体系统解决方案和工程施工管理。在现代的市场经济中，企业形象是一种无形的资产和宝贵的财富，其价值还可以超过有形的资产。所以一个好的企业形象设计是公司成立必不可少的。随着我国电子科技的高速发展，安防产业在各地区迅速崛起，云南金钥匙安防科技有限公司要想在这个竞争激烈的市场中发展起来，就必须树立自己的企业形象，所以公司从各种基础系统到应用系统和宣传等都将采用一系列的设计来提高公司的形象。

　　　金钥匙VI设计和标志动画制作完成后，将会使金钥匙整体形象步入规范化和系统化，使金钥匙安防形象得到统一，增强金钥匙安防的识别力，树立金钥匙安防在蒙自市安防市场的地位。

关键词：金钥匙安防；VI设计；客户需求

Abstract:Competition in today's society, figurative competitive competition in the enterprise has obvious advantages reflected. One could even say that the image quality of a business determine its competitiveness in the market in slightly better survival. Corporate image is the potential sales, intangible assets; good corporate image will bring invaluable business social and economic benefits.

　　　Yunnan Golden Key security technology Co., LTD. Is a are to be set up security company, its specialized is engaged in the security video products sales, provide safety and multimedia system solutions and project construction management. In the modern market economy, an enterprise image is a kind of intangible assets and precious wealth, its value can also more than tangible assets. So good enterprise image design is founded indispensable. Along with our country electronic technology of rapid development, security industry in the rapid rise in various areas of Yunnan, a golden key security technology Co., LTD. To be in this competitive market developed, it is necessary to build up their own enterprise image, so the company from all kinds of basic system to the application system and publicity, and a series of design to improve the image of the company. 

　　　A golden key VI design and mark animation production is completed, will make a golden key overall image into standardization and systematic, and make a golden key security image of the unified, enhance the golden key security holding-based, set up a golden key security in the market place, Mengzi security.

Key words: Golden Key security; VI design; Customer needs