摘要

　　　本次设计是以“廊坊新兴产业示范区”品牌形象设计为设计方向，以塑造鲜明城市理念和城市文化形象为设计目标；以品牌定位为设计理念；以平面设计的基础理论知识和市场调研为设计依据。展开对“廊坊新兴产业示范区”的城市视觉形象设计。

　　　本次设计的主要重点是设计理念在视觉上的契合转化，突出该产业区的新城市形象和设计形式的含义表现。在做毕业设计的这一过程正是一个遇到问题和解决问题的过程，在这一过程中自己的所思、所想、所感逐步打破了原来只求创意，只追求画面效果的局限，而是融入了思想和理念。通过这次“VI视觉形象设计”是对所学专业知识的总结与提高。

关键词：新兴产业示范区；VI设计；理念

ABSTRACT

　　This design is with "langfang emerging industries demonstration zone" brand image design for design direction, in order to portray distinct city idea and image of urban culture for design goal; With the brand positioning as the design concept; On planar design basic theoretical knowledge and market research for design basis. Begin to "langfang emerging industries demonstration zone" city visual image design.

　　The design of the main focus is design idea in visual fit the transformation, highlight the industrial district of new city image and design forms of meaning performance. Doing this process of graduation design is a encounter problems and solving the problem, and in the process, to own thinks, thought, but feel has broken the original ideas, only pursues visually limitations.Through this "VI vision image design" is to oneself a gradual improvement.

Keywords: Emerging industries demonstration zone;VI design;Concept