摘要

　　　新马房地产开发有限公司于2010年12月30日开始筹建，欲建设成为一个专业的、高品质的房地产开发公司，立志打造云南红河房地产开发公司第一品牌公司，鉴于此市场战略导入VI系统。

　　　通过对房地产市场的多方走访，了解到在市场正处于起步段始，业内的局势相对比较混乱，迫切需要一个能带动市场走入正轨的企业出现，而新马房地产开发有限公司资金雄厚，欲在红河蒙自建设成为一个专业的、高品质的房地产开发公司，可以完成对XX房地产市场的领军任务。

　　　新马房地产开发有限公司是一个比较成熟的团队组建的公司，需要综合起公司的各种先天有利因素去完成公司的VIS基础设计开发、VIS应用系统设计开发、VIS系统手册制作，从而才能使的公司的市场战略能够顺畅的完成。

关键词：专业、高品质、平面设计、 新马房地产

ABSTRACT

　　　New horse real estate development Co., LTD. In December 30, 2010, to begin to prepare building into a professional and high quality of real estate development companies, real estate development company to create the first brand honghe river, in view of this marketing strategy import VI system.

　　　Based on the real estate market multilateral visit honghe river, understand that in the Mongolian and even honghe markets are in beginning stage, lacks a fairly sound professional real estate development companies, the situation is relatively chaos, urgently need a market into a routine can drive the enterprise appear, new stable long development Co., LTD abundant funds, to the honghe mengzi construction in becoming a professional and high quality of real estate development companies, complete market leader of honghe task.

　　　New stable long development Co., LTD. Is a more mature real estate development company, a company needs to synthesize various innate factors favorable to complete the company's VIS foundation design development, VIS design, development, application system, thus VIS system manual production to make company market strategy can smooth finish

Keywords: Art Design; Visual Communication; Planar Design