摘  要:随着科学技术的发展和市场竞争，产品之间的差异越来越同质化，企业之间的竞争越来越多的品牌竞争的转变，品牌竞争是一种营销模式的本质，营销是美丽的”的意思是“消费者将拉到前面。VI设计视觉形象是一条线，“拉”的过程是更强大，更完美，所以有“线”提升品牌越来越成为克敌制胜的关键企业竞争力。在国内企业的品牌建设现状的看法。本文总结了品牌竞争的时代，应用VI视觉形象设计，如何深化和更好的。首先通过对国内品牌的竞争地位和现状和案例分析，说明视觉形象设计的重要性，第二品牌VI竞争，功能和价值的全方位的视觉形象设计，加强在最后的企业品牌竞争力的发挥，四川1＋3装饰工程有限公司VI，设计案例，通过对“1+3”品牌建设的策略分析，品牌竞争时代特定的VI设计。

关键词：品牌竞争 营销模式 VI设计 VI应用系统

ABSTRACT:With the development of market competition of science and technology, the difference between products becomes more and more homogeneous, transformation of enterprises to compete more and more between the brand competition, brand competition is the essence of a marketing model, marketing is beautiful "means" consumers will pull to the front. VI design the visual image is a line, the "pull" the process is more powerful, more perfect, therefore has "the competitiveness of the wire" enhance the brand has increasingly become the key enterprises to vanquish the enemy. In view of the current situation of brand construction of domestic enterprises. This paper sums up the era of brand competition, the application of VI design of visual image how to deepen and better. First through to the domestic brand competition status and situation and case analysis, to illustrate the importance of visual image design, brand VI competition in the second, the full range of function and value, the visual image design to strengthen the enterprise brand competitive play in the final, the Sichuan 1 +3 Decoration Engineering Co., Ltd. VI design case, through analysis of the "1+3" brand building strategy, specific VI design of brand competition era.

Keywords: Brand competition;Marketing mode;VI design;VI application system