摘要:在视觉传达中，文字和图形是设计的两大要素。文字图形化是设计中不可或缺的一个重要组成部分，直接制约并影响着设计的整体水平。本文主要从文字和图形的基本阐述、文字图形化的表现形式、文字图形化的创新造型、文字图形化在视觉传达中的应用和文字图形化表现的时代性等方面进行探讨。

　　　作品以点、线、面的造型形象为媒介，通过视觉桥梁实现现代信息的传播与表现。探讨英文字母与视觉传达和社会发展之间的关系，英语语言的国际化决定了英文字体的设计在现代视觉传达设计中拥有不可替代的地位，英文文字是英语语言的视觉信息符号，将其字体设计分为基本字体设计和创意字体设计两大部分。本文主要以英文字母进行在创意设计方面做相关探寻和研究。在设计中，只有合理的挑选、转换、组合、再生这些符号和元素，汇集成为人们共同认可的符号，这样的作品才拥有广阔的创意空间和强烈的视觉冲击力，更便于公众对视觉主题的认识、理解与记忆。

关键词：英文字体设计  图形化  创新研究  应用

Abstract:In the visual communication text and graphics are designed for two elements. Graphical text is an integral part of the design is an important part , directly restrict and influence the design of the overall level of. This paper mainly describes the basic text and graphics , text, graphical representation , text, graphics and innovative styling , text graphics application in visual communication and text graphical performance and other aspects of the era were discussed.

　　　Works with point , line, surface modeling image as the medium through visual bridge to achieve the spread of modern information and performance. Explore the letters of the alphabet with visual communication and social development, the relationship between. International English Language English font design decision in modern visual communication design has an irreplaceable position, English is the English-language text of the visual information symbols, Font design into its basic design and creative font typeface design two most. In this paper, in English letters done in creative design and research related to exploring. In the design, only a reasonable selection, conversion, composition , regeneration of these symbols and elements. Together become commonly recognized symbols, Kind of writing that has a vast creative space and a strong visual impact, More accessible to the public on the visual theme of awareness, understanding and memory .

Keywords：English font design；Graphical；Innovative Research；Application