摘要:VI（企业的视觉形象识别）是从国外引进的概念。VI设计进入中国的时期相对来说比较晚，所以中国企业对其认识还有很多的不足之处，一个优秀的VI设计不仅可以提高公司的利润，还可以树立在消费者心中对企业的认同感，加强对企业的信任。中国五千年的历史文化博大精深，我坚信这对国内现代VI设计的发展会产生深远的影响，能够为现代VI设计作品提供丰富的语言和表达形式。北京奥运会之后，在国际上越来越多的国际友人爱上了中国风，这真是因为在奥运会开幕式上，一系列展现中国传统文化的节目让各国友人眼前一亮，这正说明中国元素无论是在国内还是国际的舞台上都是被人所认同的。本文结合了中国元素在VI设计的运用与创新浅谈中国元素在遇上现代VI设计上的表达和应用。中国文化源远流长，五千年的历史文化积淀下来的东西，我们应该要学会好好的运用它，我希望以后，在国际国内的市场上能够看多越来越多民族品牌，具有中国元素的民族品牌，这不仅能够增加民族自豪感，更是对中国五千年历史文化的致敬。

关键词：传统文化  现代VI设计   品牌

Abstract:V I (corporate visual image recognition) concept are introduced from abroad. Period of VI design in China is relatively late, so Chinese companies to know there are many shortcomings, a good VI design can not only improve the company's profits, you can also set up to enterprise's identity in the consumers' mind, enhance the enterprise's trust. Five thousand years of Chinese history and culture extensive and profound, I firmly believe that the domestic modern VI design development will produce profound influence, for modern VI design works to provide rich language and expression form. After Beijing Olympic Games, in the world, more and more international friends fell in love with Chinese style, this is because in the opening ceremony of the Olympic Games, show a series of Chinese traditional culture shows where countries friends shine at the moment, it is shows that Chinese elements in both domestic and international stage are recognized by people. This paper combines Chinese elements in the use of the VI design and innovation, discussion on Chinese elements in modern VI design expression and the application. Chinese culture has a long history, down five thousand years of history culture, we should learn to use it well, I hope, in the international and domestic market to be able to see much more and more national brand, national brand with Chinese elements, it can not only increase the sense of national pride, more of the culture of China five thousand years of history. 

Key words:  The traditional culture   Modern VI design   brand