摘要：文字图形化在房地产VI设计中有着至关重要的作用，它代表了地产企业的形象，承载着企业的运营理念和企业文化，能使企业的文化与内涵得到更多的诠释。

　　　对于字母的外在形态与运用、字母在 VI中的设计方法以及字母标志的表现手法这几方面来进行分析研究，这就要求我们总结出最适合特定企业发展的视觉设计思路。为了最大层面地体现企业理念，为了在特定的区域内把文字的传播效果最大化，大家都在努力使字母以更新颖、更有创意、更易于传播的形式表于在企业VI设计中。让企业VI具有视觉上的美感，让更多的人记住企业记住产品，让企业通过别具一格的视觉识别系统在受众心目中树立起良好的企业形象。这些方法对于把字母图形化运用在房地产VI中，为地产企业实现其核心经济利益有着至关重要的作用。

关键词：字母设计   图形化  视觉识别系统   企业形象   经济利益

ABSTRACT：Text graphic design in the real estate VI has a vital role, which represents the real estate company's image, carrying the company's operating philosophy and corporate culture, corporate culture and meaning can get more interpretation.    For the external morphology and the use of the letters, the letters in the VI and the letters in the logo design method of expression in these areas to carry out analysis, which requires us to summarize the most appropriate visual design specific business development ideas. For maximum level to reflect the corporate philosophy, in order to put in a specific area to maximize the dissemination of results of text, we are trying to make the letters in a more innovative, more creative, more easy to spread in the form of tables on the enterprise VI design. Allow enterprises VI with visual beauty, so that more people remember corporate remember products that enable enterprises through a unique visual identity system in the minds of the audience and establish a good corporate image. These methods use the letter graphical VI in the real estate, in order to achieve its core real estate business has a vital role in economic benefits.Keywords: alphabet design  graphical visual corporate image recognition system of economic benefits