译文（字数 2422）：

房地产开发是为人们的日常生活社会主义市场经济体制发展的支持，使房地产市场成为经济活动的主体成员，在不断变化的市场面前。房地产企业要抓住机遇，迎接挑战，我们必须采用现代营销理念，现代的营销技巧大师。中国的房地产市场，甚至经过20多年的市场培育观念销售管理的环境中，但在中国房地产诚信，营销创新，产品创新，并与距离国际社会的管理结构。

1房地产营销基本知识

1.1营销理念

市场营销从营销的英语单词翻译。最早产生于美国，1960年美国市场营销协会（AMA）确定了委员会的定义：市场营销是产品无论是从生产商的指导所有的企业活动，进行对消费者或用户的服务。它具有以下几方面的含义：

1.房地产市场营销的目标是满足消费者对房地产商品和服务的需求。

2.包括现实需求也包括潜在的需求。 

3.房地产市场营销中心实现了商品交换，完成销售活动。

4.房地产营销的方法是发展的综合营销活动。

外文原文（字符数 8605）：

外文出处：      《房地产营销策划》威廉A.科恩

Real estate development is support for the people's daily lives-47 socialist market economic system development, make the real estate market has become the main economic activity members, in the face of the changing market. real estate enterprises are to seize the opportunities and meet the challenges, we must adopt modern marketing concepts, master of modern marketing techniques. China's real estate marketing and sales management environment even after 20 years of market concepts nurtured, But in China's real estate integrity, marketing innovation, product innovation, and the management structure with the international community on distance. 

1 Real estate marketing elementary knowledge 

1.1 Marketing concepts 

   The market marketing translates from an English marketing word. Most early produces to US, in 1960 the American market marketing association (AMA) defined the committee the definition: The market marketing is the product either the service from the producer guidance all enterprise activities which carries on to the consumer or the user. The real estate market marketing is satisfies the reality or the latent real estate demand comprehensive management sale campaign process through the real estate market exchange. It has following several implications: 

1.the real estate market marketing goal is satisfies the consumer to the real estate commodity and the service demand.  

2.already includes the realistic demand also to include the latent demand.  3.the real estate market marketing center realizes the commodity exchange, completes the sale campaign.  

4.the real estate marketing method is the development comprehensive marketing activity.