译文（字数 4870）：

旅游是消费的行为

这种行为是消费者在旅游这个过程中体验服务，受一系列的确定性和内部和外部激励因素而进行的消费行为'factors.And,根据Swarbrooke和荷马(2002),这些因素一般不量化。

在这个意义上,贝尼(2006)指出,购买决策关于旅游产品的结果从一个复杂的过程中,消费者是受内部和外部因素影响的,其中,有个人激励因素、个性收入处理财富,家庭和专业承诺 过去的经历、兴趣爱好、个人兴趣、知识的假期、生活方式和态度观点和知觉过程有关的信息。

众多因素,有产品充足的可用性、旅行代理商建议,信息收到从目的地、旅游组织、运输公司把消费者从家到目的地,家人和朋友的口碑、健康问题、特殊促销产品从旅游组织和目的地气候(贝尼省,2006)。

识别这些内部和外部的因素,首先是旅游决策的定义。旅游决策是一个阐述和复杂的决策过程要访问,什么地方,怎样,多少来支付的问题。个人和社会成就作为情感、经济、文化、生态和科学性有影响在此过程中对于选择的目的地,交通系统,住宿类型和旅行的目的本身的材料开发作为主观欲望投射的想象力,梦想中存在历史人文,充实专业和业务扩张。

外文原文（字符数 17138）：

Literature Review

Tourist Consum er Behavior

The behavior ofthe consumer ofthe tourist product in the process ofdecision taking is influenced by a series of deterministic and internal and external motivators’factors．And，according to Swarbrooke and Homer(2002)，these factors，in general，are not quantified．

In that sense，Beni(2006)states that the purchase decision regarding a tourist product results from a complex process in which consumer is influenced by internal and external factors  And as intern al factors，there are personal motivators，personality income disposal wealth， family and professional commitments

Past experiences，hobbies and personal interests， knowledge of holidays，life style and attitudes opinions and perception process regarding information received．

For extemal factors，there are products adequacy availability,trip agents advices，information received from destination，tourism organizations，transport firms to take consumer from home to destination，,family and friends word of mouth recomm endations，health issues ,special promotions offerings from tourism organizations and destination clime(Beni，2006)．