摘 要：美国女作家玛格丽特·密契尔的长篇小说《飘》在20世纪的西方女性文学中颇具社会轰动效应。20世纪40年代《飘》进入中国，其在中国的传播伴随着批评与质疑的声音，经历了由接受到误读再到理性对待的曲折历程。小说中展现的明天意识和女性意识对中国读者产生了深远的影响,推动了当代中国学者的研究，加深了读者对美国小说的了解与接受，对21世纪人们的思想观念发生变化有一定的助推作用。《飘》在中国能有如此大的影响与作品自身的艺术魅力、受众的社会心理以及电影、戏剧等媒介的促动密切相关。

关键词：《飘》  流传   影响  受众  媒介

ABSTRACT：The American female writer Margaret Mitchell's novel Gone With The Wind has considerable social buzz in the 20th century Western women literature. It was introduced into China since the 1940s,but the process of spread experienced a winding road from acceptance to refuse to re-acceptance which accompany with criticism. The tomorrow and female consciousness have a profound impact on Chinese readers.  It has promoted the study on contemporary Chinese scholars, and influenced the contemporary writers of fiction, to deepen the readers understanding of the American novel and accept, change people's ideas in the 21st century has a certain role.  It is closely related to its own artistic charming , the  psychology of  audience and the spread of a variety of media.

Keywords：Gone With The Wind；Spread；influence ；audience; media