摘要:郭敬明是青春文学畅销书的知名作家和编辑，他的作品一经发表便引起青年读者的抢阅风潮，也引起许多评论家的关注。郭敬明的作品之所以如此畅销，是因为他进行了读者市场定位，根据目标读者的阅读偏好来创作，读者意识贯穿创作过程的始终，坚定不移的走青春文学路线。作为一名作家，郭敬明了解青少年读者群体的爱梦幻、爱时尚、爱美、爱娱乐的现象，在文学创作中，他用明媚而又忧伤的笔调塑造了一系列个性鲜明、外形俊美靓丽的人物形象，并用青少年读者群体喜爱的梦幻、时尚、情感元素来丰富文本内容；作为一名编辑，他认识到青少年读者群体大多爱追星、爱网络、轻阅读重享受，在杂志作品选稿中注重选择当红人气作家的作品，讲究图文并茂。作品发行后郭敬明往往通过青少年群体所喜爱的网络电视媒介作为宣传媒介。

关键词 郭敬明；读者意识；作家；编辑

Abstract:Guo Jingming is a well-known writer and editor of youth literature bestsellers, once published his work will cause the young readers to read the trend, also caused many critics. Guo Jingming's works are so popular, because he was the reader market, according to the target readers' preference to creation, reader consciousness through the creation process, not to move or retreat go youth literature course.As a writer, Guo Jingming understand adolescent readers love fantasy, love fashion, beauty, love entertainment phenomenon, in literary creation, he created a series of distinct personality, handsome appearance beautiful figure with a beautiful and sad tone, and adolescent readers love fantasy, fashion, emotional elements. Rich text content; as an editor, he realized that the juvenile readers groups most in love, love the network, star light weight to enjoy reading, pay attention to choose popular popular writers in the magazine selected works release, stress graph Wen bingmao. After the release of Guo Jingming often works through the network TV media loved by young people as media.

Keywords  Guo Jingming  reader consciousness  writer  editing