摘要:《明朝那些事儿》是当年明月创作的一部讲诉中国明朝的历史故事，《明朝那些事儿》至第七部出版时发行量已达五百万册，位列全国十大畅销书之一。《明朝那些事儿》之所以能够为广大读者所喜爱，其主要原因就在于作者在创作的过程中有着强烈的读者意识。选择日渐风靡的历史题材，以通俗易懂而又幽默风趣的语言解读当下日渐风靡的正史，以跌宕起伏、扣人心弦的情节展现真切平实、鲜活丰满的人物，无论是题材的选择、人物的刻画，还是情节的描写、语言的运用，都深深抓住读者的心理需求，切合读者的审美观点。因而这也启示了其他作者在以后的创作中，要根据读者的需求、兴趣、爱好，有的放矢地进行写作，以使自己的作品能够得到读者的认可和接受。

关键词  当年明月；《明朝那些事儿》；读者意识

Abstract:"Ming dynasty those things" in those days the bright moon is the creator of a tale about China's history of the Ming dynasty, in those days the bright moon wise insight into the history of the rise and fall of the Ming dynasty and his \"Ming dynasty those things\" and sold five million copies, the seventh when it was published in one of the top ten best-selling throughout the country. "Ming dynasty those things" are loved by the readers, the main reason is that the author has a strong sense of readers in the creative process. Choose increasingly popular historical themes, in order to easy to understand and interpret humorous language the growing phenomenon of official history, with the ups and downs, gripping plot show real plain, fresh plump figure, whether it is the choice of the theme, characters, or plot, language description, are deeply catch readers' psychological needs and meet the reader's aesthetic point of view. Thus it also reveals the other authors in the later creation, to break through the traditional limitations of writing according to readers' needs, interests, hobbies, a target for conception and writing, so that their work will be able to get the reader's acceptance and acceptance.

Keywords  In those days the bright moon  "Ming dynasty those things"  Reader consciousness