摘要：随着互联网和电脑的普及,已经有越来越多人的生活因为电子商务而改变。计算机的普及和农村互联网的建设促使电子商务也在农村迅速兴起,并向纵深方向发展。但由于我国农村存在着信息化基础薄弱，农民文化水平低，电子商务人才匮乏，运输及物流水平低，传统保守思想观念严重等不利因素影响了电子商务在农村的发展。

　　　本文通过对农村电子商务的发展现状、必要性和可行性等进行了尝试性的探析；对农村电子商务建设及其发展进程中所存在的问题进行深入分析和研究；对现有的农村电子商务网进行调查和分析，为农村电子商务的发展提供一些前进的方向和途径。

关键词：农村电子商务， 可行性，对策

Abstract:With the popularity of the Internet and computers，more and more people's lives change because of e-business. The proliferation of computers and the Internet in rural areas to promote the construction of the rapid rise of e-commerce is also in rural areas to the depth direction. However, the problems of the development of rural e．commerce。such as lead to a lack of strength of the latter to promote，farmers with low educational level，e-business talent shortage, transport and logistics low level。the traditional conservative ideas of serious adverse factors such as e-commerce in rural areas from moving forward.

　　　The purpose of this article is to point out the current situation of rural e-commerce，to analyze its evelopment problems，necessity , feasibility and further to build up the framework of development strategy ofagriculture e-commerce .

Key Words： rural e-commerce, feasibility, Development Strategy