摘要:近年来，家电销售市场竞争日趋激烈。要在未来的市场竞争中获得成功，企业必须最大限度的挖掘第三利润源泉，重视企业内部物流的管理。物流在现代社会经济发展中具有重要作用。它通过对商品的运输、装卸搬运、配送、信息处理等进行科学管理，大大减轻作业的劳动强度，减少商品的损耗，提高库存周转率，加速商品流通，降低流通成本，提高社会需求的满足程度，从而降低家电销售的成本，增强企业竞争力。

本文主要论述了A企业在企业内部物流方面的发展现状及趋势，在A企业家电零售连锁物流的现状上，分析其内部物流存在的问题，并针对家电产品的特点提出了优化家电零售连锁企业物流管理的思路。并根据零售家电的发展现状和现有模式，提出了具体的解决方法和有效策略。

关键词：连锁企业 内部物流 家电配送

ABSTRACT:In recent years, sales of home appliances market competition are becoming increasingly fierce. To be successful in the future market competition，The enterprise must mining fountainhead of the third profit maximum, pay attention to enterprise internal logistics management. It is based on the scientific management of goods transport, handling, distribution, information processing, reduce the labor intensity of operations, reduce product loss, improve inventory turnover rate, speeding up the circulation, reduce the circulation cost, improve the satisfaction degree of the social demand, thereby reducing appliance sales cost, enhance the competitiveness of enterprises. This paper mainly discusses the A Appliance sales chain enterprise current situation and development trend of the enterprise internal logistics, the status quo A’s Appliance Retail Chain Logistics, analyzes the internal logistics problems, and put forward the optimization of household appliance retail chain enterprises logistics management according to the characteristics of household electrical appliances. According to the present situation of retail appliance and existing mode, we Put forward effective strategy and specific solutions. 

Keywords：Chain enterprise； internal logistics； Household electrical appliances；Distribution