摘要：大数据现在已经成为了企业竞争中的重点，当大数据刚出现，并席卷全球的时候，包括金融、电商、竞技乃至工业、农业等各个行业都纷纷体会到大数据带来的好处。大数据拥有量大，多样，快速，价值高四个特点。在企业精准营销，个性化营销，相关性营销，整合营销等方面有着相当大的帮助，阿里巴巴公司是我国大数据应用的先驱者，它用旗下的“淘宝指数”、“精准营销”等应用为消费者服务，为其在互联网行业立足奠定了基础。不可否认的是，大数据在应用过程中也有不足的地方，为此阿里巴巴在应对上也有着自己的方法。

关键词：阿里巴巴  大数据  精准营销  

Abstract：Big data has now become the focus of enterprise competition, when large data first appear, and the rest of the world, including finance, electricity, competitive and industrial, agriculture and other industries have realized the benefits of big data. Big data ownership, diversity, rapid, high value four characteristics. In precision marketing, personalized marketing, relationship marketing, integrated marketing has considerable help, such as Alibaba company is the pioneer of big data applications in our country, it uses  its "taobao index" and "precise marketing" application service for consumers, which laid a foundation for its foothold in the Internet industry. What is undeniable is that big data also has the insufficient place, in the process of application for this Alibaba in response to also have their own ways.

Key words：Alibaba  Big data  Precision marketing