摘要:随着信息技术和电子商务的发展，诸如天猫商城、京东商城、当当网、E宠商城等B2C电子商务平台的日益成熟，物流逐渐成为B2C电子商务的重要瓶颈之一。现代物流对信息化、智能化提出了更高的要求，因此，面临着运营模式转变的重大挑战。功能单一化、成本高而利润率低是传统仓储物流的特点，而如今电子商务的发展对仓储物流而言，既是机遇也是挑战。

　　　本文以基于B2C电子商务平台的仓储物流为研究对象，进而对现如今仓储物流企业的运营现状和面临的挑战进行分析研究，最后提出系统的解决方案。

　　　经分析，目前我国的仓储物流企业存在信息流断层、信息滞后、物流过程无法监控等问题，从而导致库存信息不完整、发货效率低，致使顾客蒙受损失、顾客流失等损失。本文针对这些问题，结合实际案例，给出基于B2C电子商务的系统解决方案，通过信息化、优化出入库流程和订单处理流程来提高信息流和发货水平。

关键字：B2C电子商务 仓储物流 物流管理

ABSTRACT:With the rapid development of IT technology and the gradual improvement of the domestic network conditions in 21st century,e-commerce has begun to enter into various fields,especially in everyday life. The rapid growth of China′s network operators bring great changes on the logistics,distribution and trading pattern,the traditional express delivery and transport industry is facing enormous challenges.New operation mode of the logistics industry is needed to adapt to the situation.

This thesis mainly focused on warehousing logistics management of 3rd Party logistics company based e-commerce use third-party logistics information systems and Internet technology to improve its warehousing and logistics service operations strategy.The bottleneck of E-commerce is logistics.The traditional logistics can′t meet the needs of e-commerce development.This thesis described the X company optimization measures on information building,the storage process and the order processing,which improved the information level and service levels.

Keywords: B2C electronic commerce;  warehouse management;  logistics management