摘要：企业社会责任是指企业在追求利润最大化的同时，要顾及企业相关者的利益。在当前的社会经济形势下，企业必须承担自己的社会责任，以谋求企业和社会的长远发展。归真堂药业以养熊取胆的这种经营模式，引发了公众对企业的社会责任的质疑，也让社会各界对加强企业社会责任这一问题的对策产生探索与思考。

关键词：企业社会责任  归真堂药业  对策

Abstract: Corporate social responsibility requires enterprises in the pursuit of profit maximization, at the same time, to consider the interests of corporate stakeholders. In the current social and economic situation, the enterprise must take their social responsibilities, to seek the long-term development of the enterprise and society. Guizhentang pharmaceutical of live bear bile, has caused the public to the enterprise society responsibility question, also let the social from all walks of life to strengthen corporate social responsibility the countermeasure to the problems to explore and think.

Keywords: corporate social responsibility; Guizhentang pharmaceutical co. ; Countermeasures are put forward.