摘要:随着社会经济的发展与人们生活水平的提高，旅游业逐渐成为我国主要的经济增长点之一。20世纪90年代后期以来，城市旅游业的发展意识不断提高。对于旅游者来说，出游的目的地城市有了更多选择，旅游城市竞争游客的态势也日趋激烈。在这一背景下，便有了城市旅游产品研究。

　　　肇庆市作为首批中国优秀旅游城市之一，同时又是国家历史文化名城，她的历史古迹数量多，级别高。在外界七星岩、鼎湖山风景区已耳熟能详的背景下，全面结合城区历史文化古迹资源，开发出文化深厚、可游性强、具有特色的人文古迹旅游带，形成与七星岩等自然风景区相得益彰、相辅相成的旅游产品，对肇庆旅游发展具有重大意义。本文分析了目前肇庆城区在旅游开发方面存在的问题，并根据相关原则，提出了对肇庆市城区历史古迹旅游产品开发的若干策略。

　　　本文对城市旅游产品的研究，是对旅游产品理论的丰富，结合所展开的肇庆市旅游市场分析，对肇庆市城区历史文化旅游产品的开发有一定的参考作用，同时对其他周边的城市旅游产品的研究也有一定的借鉴意义。

关键词：旅游产品；肇庆城区；历史；开发

Abstract:With the social and economic development and people's living standards improving, the tourism industry has gradually become one of Chinese major economic growth point. Since late 1990s, the urban development of tourism awarenes continues to increase. Travel destination city for tourists, with more choices, tourist cities compete for tourists increasingly fierce competitive situation. In this context, the research of city tourism products came into being.

　　　As one of Chinese outstanding tourist cities, Zhaoqing is the national historical and cultural city. it has many historical sites with high levels. In the background of Seven Star Crags and Dinghu Mountain are familiar to vistors, fully integrated the historical relics resources, can help to develop a tour cultural heritage tourism zone with distinctive characteristics and rich culture. It’s important to make a route of Seven Star Crags Natural Scenic Areas, complement each other tourism development Zhaoqing tourism. This article analyzes the current problems, to clear certain development principles, the historical relics in tourism resources integration and development of specific measures.

　　　This article on the urban tourism products to the theoretical study is rich and fulfilling tourism product theory, combined with its expanded Zhaoqing tourism market analysis, some reference Zhaoqing tourism products planning, at the same time it also has significance of tourism products research for other cities.

Keywords: Tourism products; Zhaoqing City; history; development