摘要:随着市场竞争的逐渐激烈，今天的企业都面临着多重压力，在提高产品质量，缩短交货时间，提高服务和降低成本的同时，生产企业在生产过程中，产品质量，生产技术的提高遭遇瓶颈，企业提高竞争力的最紧迫的任务是要开辟新的利润源。在许多企业中，物流成本占相当大的比例，这不仅对企业的利润水平有很大的影响，跟企业的竞争力也有一定的关系，物流管理物流成本管理的核心问题。对物流供应链的每个成本因素进行控制，成为降低物流成本的有效途径。

　　　本文运用SWOT分析方法对顺丰速运集团进行分析，找到了影响顺丰利润提高的因素，建立相应的物资调运模型，运输方式选择模型，配送区域划分模型和路线选择模型，对降低顺丰集团的物流成本，提高第三利润提供了一些解决方案。 

关键词；供应链；物流成本；SWOT分析；应用模型

Abstract:With the market competition intensified, enterprises today are facing multiple pressures. They should improve product quality, shorten lead times, improve service and reduce costs at the same time. Production enterprises in the production process, product quality, production technology to improve encounterbottlenecks enterprises to improve the competitiveness of the most urgent task is to forge a new profit source. In many enterprises, logistics costs account for a large proportion, which not only has a great influence on the level of corporate profits, but have a certain relationship with the competitiveness of enterprises, the core issue of logistics management logistics cost management. Control of the logistics supply chain cost factors has become an effective way to reduce logistics costs.

　　　With the SWOT analysis method,We analyze SF and find the factors which impact the profits improving of SF, and we establish the appropriate material dispatching model, mode of transportation selection, distribution zoning model and route choice models, to reduce the logistics costs of SF, improve profit provides some solutions.

Keywords  supply chain  logistics costs  SWOT analysis  application model