摘要：企业文化是企业在经营过程中所创造的具有自身特色的物质财富和精神财富的总和，反映了一个企业的经营哲学、价值观念、人际关系、传统习俗、精神风貌等等特征。苹果公司是近几年来迅速崛起的电子产业巨头，在其四十多年的发展史中，苹果几经风雨，不断调整经营理念与发展战略，铸就了一系列光耀世界的产品，并形成了其独具特色极具新意的企业文化。苹果的坚持与创新、智慧与生命力对我国的企业带来宝贵的经验参考。从苹果公司创业阶段的短暂成功，惨淡经营之后的重新出发，不断丰富的企业文化内涵以及其中卓越的创新模式，在这当中企业文化对企业起着怎样强大的支撑推动作用，是我们很有必要进行深入分析和探讨的。

关键词：苹果公司； 企业文化；创新精神； 启示

Abstract: The enterprise culture is the sum of the material and spiritual wealth has its own characteristics which created in the course of business, reflects a company's business philosophy, values, interpersonal relationships and characteristics of traditional practices, mental outlook, and so on. Apple is the rapid rise of the electronics industry giant in recent years, in his more than 40-year history , Apple has being beaten by elements, and constantly adjusting the operation principle and development strategy, created a series of distinguished products in the world, and formed its unique corporate culture with extremely new ideas. Apple's persistence and innovation, intelligence and vitality of enterprise brings valuable experience in reference to our country. From the short of success in the pioneering stage , and after careful throughout plans to set off again, constantly enrich culture connotation and the superior innovation model of Apple, in all of this corporate enterprise played a how strong supporting role, is very necessary for us to conduct an in-depth analysis and discussion.

Key words: Apple Inc; Enterprise Culture; Spirit of innovation; Revelation