摘要：电子商务的兴起得益于全球互联网的高速发展，高新技术的发展又进一步的侵蚀着传统工业，在给人类带来便易的同时，为整个经济的提高也起到了积极作用。对企业经营者来说，电子商务为其带来了简单、可靠的成本控制方式和有效的效率提升方法。对与消费者而言，电子商务的兴起改变他们生活的方式，使原本复杂的经济活动变的更加的简单。

  而伴随着电子商务的发展，物流产业也得到了高速的发展，然而与传统产业一样，物流产业也面临着增长动力不足，后期对电子商务的补充性消失，无法满足电子商务物流服务的需求。在这样的大背景下，电子商务企业自建物流的理念提出、进行、整合与高速发展让沉浸多年的企业自建物流体系得到了一定程度的发展。同时新兴电商们对自建物流的创新型建设和管理又进一步的控制成本，提升企业竞争力。值得传统物流企业的学习。

关键词：电子商务 物流产业 自建物流 成本控制 市场竞争

ABSTRACT：The rise of e-commerce, thanks to the global Internet, the rapid development of high and new technology development and further erosion of the traditional industry, while bring cheap, for the economy as a whole improving also play a positive role. For business operators, e-commerce brings for its simple, reliable way of cost control and effective methods of efficiency improvement. With consumers, the rise of e-commerce to change their way of life, is originally complex economic activity become more simple.

  And with the development of electronic commerce, logistics industry also obtained high speed development, however, as traditional industry, logistics industry is also facing this growth momentum is insufficient, the late to electronic commerce supplementary disappear, unable to meet the needs of e-commerce logistics services. In such a big background, the electronic commerce enterprise self-built logistics concept is put forward, and integration with high speed development for immersion enterprise self-built logistics system for many years has been a certain degree of development. At the same time emerging electric merchants innovative construction and management of self-built logistics and further control the cost, improve enterprise competitiveness. Worthy of study of traditional logistics enterprises.

Key words: electronic commerce  The logistics industry  Self-built logistics  The cost control  Efficiency improvement