摘要:宜兴是中国的“陶都”，其最著名的还是紫砂壶，宜兴紫砂壶由于样式精美，具有使茶味香甜美、保持温度的功效，受到很多收藏者的喜爱和追捧。宜兴紫砂壶历史悠久，在宜兴的发展过程当中起着非常重要的作用，随着我国改革开放的不断深入以及市场经济的不断发展，宜兴紫砂壶面临着又一次跨越式的发展，给宜兴的经济提供了非常大的推动力。但是，由于各个方面的原因影响，宜兴紫砂壶的发展还在经营管理、产业发展等方面存在一定的问题，宜兴必须加快内部改进、产业调整，以便促进紫砂壶产业的进一步发展。本文从紫砂壶发展的角度出发，深入分析宜兴紫砂壶的发展情况及其在宜兴社会经济发展中的作用，并采用swot分析法开展对宜兴紫砂壶产业的剖析，找出其中主要存在的问题及不足之处，进而制定改进建议和对策，完善宜兴紫砂壶产业的发展。

关键字：紫砂壶；紫砂壶产业；swot分析法；宜兴

Abstract:Yixing is China's" Tao", the most famous is the teapot, Yixing purple sand pot because of exquisite style, can make the tea flavor is sweet, maintaining the temperature effect, loved and sought after by many collectors. Yixing purple sand pot has a long history, in Yixing's development process plays a very important role, along with the deepening of reform and opening up and the continuous development of market economy, Yixing purple sand pot is faced with again to span the development of type, to the economy of Yixing has provided very big impetus. However, due to various reasons the impact, Yixing purple sand pot development is still in business management, industry development, there are some problems, Yixing must accelerate the internal improvements, the industry is adjusted, so as to promote the further development of industry in purple sand pot. This article from the perspective of the development of purple sand pot, in-depth analysis of Yixing purple sand pot in Yixing development and its role in the development of social economy, and adopting SWOT analysis method of Yixing purple sand pot industry analysis, find out the main existing problems and shortcomings, and make recommendations for improvement measures, improve the Yixing purple sand pot industry development.

Keyword：Teapot teapot; industry; SWOT analysis; Yixing 

　　本文以宜兴紫砂壶市场的发展为研究对象，一方面，深入分析紫砂壶产业的发展现状以及其对宜兴社会经济发展的重要作用；另一方面，本文采用swot分析法开展了对于宜兴紫砂壶产业的分析，进而得出宜兴紫砂壶产业现今内部主要存在的优势及劣势情况，并分析了其外部环境中的机遇和挑战，从而得出对宜兴紫砂壶产业比较全面的认识。

本文还通过swot分析法的分析结果对宜兴紫砂壶产业的发展提出了相应的改进和完善策略，以期进一步促进宜兴紫砂壶产业的发展。