摘要:随着互联网的广泛普及，个人信息被誉为二十一世纪最有价值的资源。各大商家也意识到了消费者个人信息中所蕴涵的巨大的商业价值，为了占领市场份额，扩展商务等多种商业目的，各大商家开始进行了消费者个人信息的交易，甚至出现了专门从事消费者个人信息销售，公开叫卖消费者个人信息的非法商业组织。消费者个人信息权益不断受到商家的无端侵犯，而我国现有法律对此保护却存在缺陷与困难。本文首先阐述了保护消费者个人信息的重要意义，反思了我国消费者个人信息保护的现状及问题，分析了保护消费者个人信息面临的障碍，然后较简单地介绍了国外地区保护消费者个人信息的立法模式及其对我国的借鉴意义，并在此基础上提出了我国消费者个人信息保护立法的初步构想，包括立法模式和主要内容。

关键词：个人信息；权益；法律保护

Abstract:The Internet widely available, personal information known as the 21st century's most valuable resource. Each are big the businessman is aware of consumer personal information contained in the huge commercial value, in order to capture market share, expanding the business and so on many kinds of commercial purposes, each big companies began to the personal information of consumers trading, and even appeared specializes in consumer personal information sales, public wares of personal information consumers illegal business organization. The fee personal information rights of the businessman ceaselessly by gratuitous invasion, and our country's existing laws to protect, there are defects and difficult. This paper described the protection of personal information of consumers the importance of reflection of our consumer  personal information protection status and problems of the protection of consumer  personal information barriers, and then systematically introduces the European Union, the United States, Japan and China Hong Kong, Taiwan, consumer protection legislation personal information mode, the main system and its significance in China and puts forward the personal information of our consumer protection legislation, the initial idea, including the legislative model and the main content.

Key Words ：Personal information，rights，legal protection

　　　个人信息保护制度关乎我国公民的个人权益和社会主义市场经济秩序的正常运行，尽快的完善个人信息保护制度对于我国的法律制度完善和公民个人权利的保护都起到举足轻重的作用，因此，本文呼吁我国能尽快的出台一部完整统一的关于保护个人信息的法律。