摘要:实践中“反向假冒”案件呈不断增长之势，在我国加入WTO，大开国门之际，反向假冒行为不断发生，极大阻碍了我国企业的品牌战略，规制商标反向假冒行为，刻不容缓。

　　　2001年我国《商标法》出台，这从立法上明确了对商标反向假冒的规制，但是由于反向假冒理论在我国的发展不够完善，新《商标法》有关商标反向假冒的规定仍有不尽完善之处，相关法律对商标反向假冒行为的规定也不健全，因此理论界关于商标反向假冒的探讨仍然众说纷纭，有关商标反向假冒行为的性质及其法律适用仍然是学者们争议的焦点。正是基于此，笔者认为有必要全面、深入的认识、研究商标反向假冒行为，进一步完善我国对商标反向假冒行为的法律规制。

关键词：商标；反向假冒；国外立法；完善；健全

Abstract:The case of “reverse passing off” was growing in China's accession to WTO， when the doors open， reverse counterfeiting continue to occur， which greatly hinder our corporate brand strategy， regulatory trademark reverse passing off， and an urgent．

　　　 In 2001， China's “Trademark Law”introduced， which made clear from the legislative reverse counterfeit trade mark regulation， but because of reverse passing off theory in our country's development not perfect， the new “Trademark Law” provisions of the relevant trade mark counterfeiting is still reverse imperfections， the relevant law on acts of trademark counterfeiting do not reverse a sound， so the theoretical circles on trademark counterfeiting of the reverse is still different opinions about the nature of the acts of trademark counterfeiting and the reverse application of the law is still controversial scholars focus． It is precisely because of this writer that there is need for a comprehensive， in-depth knowledge， research trademarks of reverse passing off actions to further improve our reverse counterfeiting of trademarks law regulation．

Key Words：trademark；reverse passing-off；foreign legislation；improve；strengthen