摘要:网络社交以及电子商务已经成为网民生活中的一个组成部分，通过网络社交平台，电子商务网站寻找到了新的入口点，这为许多企业带来了直接的销售收入。社交作为一种增加用户黏度以及维系用户忠诚的工具被许多家电子商务网站看好。本论文将从提高茂名明湖网上商城的知名度的角度出发，围绕电子商务企业的建站要求，完善原有网站的不足，借助微博平台，拉近企业和消费者间的距离，通过发布信息，发起活动等来提高企业商城知名度，并在微博中适当植入广告，无形中进行商品营销，吸引用户关注或进一步购买。并建设一个“电子商务+社交”的模式，充分利用这二者间的关联以及优势，为企业打开一道网络社区营销的新渠道。

关键词: 网络社交，社区营销，电子商务，网上商城

Abstract:Social networking and e-commerce has become an integral part of Internet users living. Through the social networking platform, e-commerce sites to find new entry points, and to increase direct sales revenue for many companies. Social networking as a means of increasing user viscosity as well as tools to maintain customer loyalty is a lot of e-commerce website optimistic. Point of view of this paper will improve the well-known of Mao Ming MingHu Online Shopping Mall. Around the e-business enterprise multiple requirements, perfect the deficiency of the original site. With the micro blogging platform, close the distance between the enterprise and the consumer. Release information, and initiate activities to improve store awareness. Appropriate to advertise in the micro blogging, virtually commodity marketing to attract users’ attention or further purchase. To build an 'e-commerce + social' model, Take full advantage of the relationship between the two as well as advantages, for the enterprise open new channels of an online community marketing.

Key Words：Social networking，Community Marketing，E-commerce，Online shopping mall