摘要:本文介绍了广东玩具业加工贸易的发展背景、现状、所面临的困境，并对玩具业加工贸易出口面临的压力进行透彻分析，如低成本优势的丧失、人民币的持续上涨、玩具业质量安全欠佳，欧美玩具业新规则的出台、产业升级的政策压力、印度越南相关产业的冲击等等对广东加工贸易玩具企业都是严峻的考验，通过广东澄海玩具制造商使用二料作为生产原材料的案例了解当今玩具业存在的安全问题，并对其进行分析。最后针对以上压力提出详细的对策建议，如提高产品质量，进行产品创新，提升企业的品牌意识，吸引人才，提高技术，国家政策方面提供扶持，注重国内成人市场开发等等。

关键词: 加工贸易，玩具业，转型升级，品牌

Abstract:The article introduce the development background of processing trade Guangdong toy industry 、present situation、the difficulties and make a thoroughly analyzed  about the export plessure of processing trade in toy industry. Such as low cost advantage loss, the RMB continue to rise, The quality  and the safety in the toy industry are poor, Europe’s new rules issuing on the toy industry, the policy pressure  of industry upgrade, the pressure from  India and Vietnam related industries and so on are severe tests for the toy companies, through the case of guangdong chenghai toy manufacturers use two material as the raw material ,we learned the safety problem exist in the toy industry, and carries on the analysis. Finally, according to the  above pressure , provide some useful  advices, such as improve product’s quality, innovate product, promote enterprise's brand awareness, attract talents, improve technology, give the national policy support, pay attention to the domestic market especially adult  market development and so on.

Key Words：processing trade，toy industry，upgrade，brand