摘要:本文以顺德龙江——乐从家具集群现象为例，分析家具产业群转型升级的发展现状及存在的问题，对其家具产品出口过于集中，企业品牌意识薄弱，自我设计创新能力差，极度缺乏专业高端人才，人力基本材料价格上升等近年来出现的一系列威胁产业群更新换代的现象进行剖析；并结合在校期间所学的经济知识基础、自身在地优势和在实习期间所经历学习到的知识，在如何促进家具群的产业进化升级，实施一步一步进化成熟的品牌战略，进一步扩大产品出口等问题上提出自己相关的对策及建议，希望能跳脱出一般论文给人的纸上谈兵的感觉，能给相关部门带来一定的参考价值，为家乡产业的结构升级、壮大贡献自己的一份力量。

关键词:  家具群，产业转型，结构升级

Abstract:This article take the Shunde Longjiang Lecong furniture cluster phenomenon -- for example, analysis of furniture industry group upgrading development present situation and the existing problems, the furniture export enterprises is too concentrated, weak brand awareness, self design innovation ability is poor, lack of professional talents, human basic material price rising in recent years and the emergence of a series of threats industrial clusters upgrading phenomenon to undertake analysing; and during the period of school studies the economic foundation of knowledge, in their own advantage and during the internship experience to learn knowledge, in how to promote the furniture group industry upgrade, implementation step by step mature brand strategy, further expanding the export of products and other issues raised their relevant countermeasures and suggestions, hoping to escape the general thesis gives the empty talk feeling, will give the related department to bring a certain reference value, for the home industry structure to upgrade, expand their contribution to a force.

Key Words：Furniture Cluster， Industry Structure To Upgrade， Industrial Transformation