摘要:对于证券公司来说，经纪业务依然是主营业务和核心业务，它的发展起到了牵一发而动全身的作用。随着中国证券市场的不断发展，越来越多的新业务逐渐推出，证券市场行情的波动比较大，再加上实行佣金浮动制，证券经纪行业成本提高，竞争日益激烈。尤其是在信息技术的快速发展下，证券公司的经营环境发生了重大变化，所以如何把握好证券经纪业务的转型和进行营销，形成自己的特色与品牌，使得在当前证券市场竞争中站住脚取得最后的胜利变得尤其重要并且是十分必要的。

　　　文章中通过对国内证券公司经纪业务的现状分析，系统的整合了招商证券经纪业务的发展状况，指出了券商在该业务营销上出现问题。通过分析提出解决经纪业务问题的方法和建议，如解决客户需求，对经纪人制度的重视等。

关键字：招商证券，经纪业务，证券营销，市场竞争

Abstract:For the Corporation， the brokerage business is still the main business and the core business．It has played a slight role of situation as a whole．

　　　With the continuous development of China's securities market，more and more gradual introduction of new services，the more volatile stock market，coupled with the commission to implement a floating system，the securities brokerage industry costs，increasing competition．Especially in the rapid development of information technology，the securities company's operating environment has undergone major changes，so how to grasp the transformation of the securities brokerage business and marketing，to form their own characteristics and brand，making a foothold in the current stock market competition to win the final the victory has become particularly important and is very necessary．

　　　Based on the domestic status of the securities brokerage business analysis， system integration of the investment brokerage business development，said the brokerage business in the marketing problems．Propose solutions to the brokerage business through the analysis of problems and recommendations，e.g. solve the customers’ problem and meet their need，pay attention to improve the system of the securities brokerage．

Key Word: China Merchants Securities，brokerage，securities sales，market competition