摘要:随着经济全球化的进一步加深，徐州市机电产品出口贸易迅速发展，对本市的经济发展、技术进步、产业结构优化、人员就业等都具有一定的影响力。然而，徐州市机电产品出口也面临着诸多阻碍，如缺乏核心技术、研究资金不足、国际贸易壁垒等。研究徐州市机电产品出口贸易现状，探索促进产业发展的优化策略，有助于徐州市产业结构的优化与改进，从而为徐州市经济健康、快速发展提供更好的服务。

　　　本文通过理论和数据结合，分析了徐州地区机电产品的出口现状；针对徐州地区的实际情况提出机电产品出口面临的主要问题，如技术、人才、管理、贸易壁垒等方面；提出优化徐州市机电产品出口的策略，包括创建自主品牌、转变竞争理念，增加市场多元化等。

关键词  国际贸易；机电产品；自主品牌

Abstract:With the development of the economy globalization, the export of Xuzhou Mechanical and Electronics products maintains quick increase, It affects the general export, the advancement of technique, the construction of the manufacture and the employment, and so on. But at the same time, there are many problems, such as the lack of nuclear technique and finance, the hinder of the international trade protection. Thus, it can improve the increase of export competitiveness of Xuzhou Mechanical and Electronics industry by researching the actuality and effect factor.

　　　In this paper, author analyzes the status quo of Xuzhou export of electromechanical products by the combination of theory and data; and put forward the main problems facing the export of electromechanical products in Xuzhou area, such as technology, talent, management, trade barriers and other aspects; finally put forward the optimization strategy of Xuzhou export of electromechanical products, including increasing brand awareness, enriching the export mode, expanding export market, etc.

Keywords   international trade  mechanical and electrical products  proprietary brand