摘要

　　　微博客，作为信息时代下，随着互联网的普及与发展而衍生出的新的交流渠道，因其即时性强，传播范围广、速度快，迅速成为时下最流行的网络社交平台。微博客与手机的结合显示出了其强大的生命力和发展前景。消费者维权是人们普遍关注的问题，许多消费者面对自身权益受到侵害而未能实现正当维护的情况下，罗永浩通过砸西门子冰箱的行为在微博客平台下传播引发人们新的思考。微博客在事件中起到的桥梁、公开、以及持续性的作用受到人们广泛关注。作为新兴时代产物，将其作为一种新的维权方式，通过实现舆论扩大化而迫使相关部门作出反应，从而实现自身权益的合理、合法、以及低成本的维权。通过微博客这一平台，罗永浩砸西门子冰箱事件在消费者维权中体现出的特征，引发人们营造安定和谐的网络信息平台的重要性的思考。力求提供一个借鉴参考的平台，更好的实现消费者权益的保护。

关键词：微博客；维权；罗永浩

ABSTRACT

　　　The blog, as the information age, along with the development and popularization of Internet and bring out new channels of communication, because of its strong real-time, transmission range, speed, quickly became the most popular social network platform. The blog and the combination of mobile phone showed its strong vitality and the development prospect. The consumers is widely concerned problems, many consumer face their own rights and interests are infringed upon and failed to achieve the proper maintenance, LuoYongHao through the hit the behavior of Siemens refrigerators in the blog the workbench spread by people new thinking. Micro blogs in the event of a bridge in public, and persistent, role is people's attention. As a new era product, as their new rights way, by implementing the utterance of public opinion and force a related departments in response, thus to realize their own rights and interests of the reasonable and legitimate, and the low cost of maintaining legal rights. Throughthe blog this platform, LuoYongHao hit Siemens refrigerators in the event the consumers embody the characteristics of, cause people to build peace and harmony ofthe importance of network information platform of thought. Strive to provide a reference for the platform, and better realize the protection of consumer rights.

Keywords: Micro blogs；intenance rights； LuoYongHao