摘要：随着网络技术的发展和普及，电子商务已然成为一种趋势。网络购物也走进了人民的生活，越来越成为很多人的选择。淘宝是网购界当之无愧的老大，从成立之日起就吸引了中国网民的眼光，击败了ebay，现在仍占据着平台式B2C一半的销售量。而京东可以说是网购界的一匹黑马，自从融到第一笔资金后，就凭借自身的价格和物流，成为了业界第二。京东的总裁刘志强更是放言京东五年内将超越淘宝。那么淘宝和京东在营销上究竟有什么区别本文将用对比的方法，探索以上问题。

关键词：电子商务、淘宝、京东商城、网络营销

Abstract:With the development of network technology and the popularity of e-business has become a trend. Online shopping has entered people's lives, is increasingly becoming the choice of many people. Taobao is the online shopping industry worthy of the boss, from the date of the establishment attracted the eyes of Internet users in China, beating out ebay, now still occupy half of the platform-style B2C sales. And that is Jingdong online shopping industry can be a dark horse, since the melt to the first capital, by virtue of its price and logistics, has become the industry's second. Liu Zhiqiang, president of Jingdong Jingdong boasted more than five years to Taobao. Jingdong Taobao and then what difference between the two core competencies, where, who can really lead the online shopping? This article will compare the methods used to explore these questions

Key words：e-business、Taobao、Jingdong、network marketing