摘要：随着后新闻传播业时代的到来，传播态势呈现出传播主体日趋多元化，传播内容的海量性，传播手段丰富等特点。在网络等新兴媒体的冲击下，为了更好地满足受众的需求，发挥党的传统新闻事业传递信息、舆论导向、宣传党的政策方针等方面的职能，央视传媒逐步运用一套新的报道手法——“华尔街日报体”。本文从传播学和新闻学角度出发，探讨“《华尔街日报》体”的叙事手法，在深入研究该文体的结构和特点之后，运用所学知识分析其所涉及的宣传手段、产生的效果和原因，试图找出文体在实际应用过程中应注意的问题，探讨解决的对策，以此促进该文体更好的服务于大众，使央视在报道新闻上更加符合受众心理需求，更好地践行我国新闻媒体“党和人民的耳目喉舌”这一宗旨，更好地发挥舆论对于建设社会主义和谐社会的作用。展望该文体发展态势，探究其与民生新闻、财经新闻、典型人物报道和广告、公关等有效结合。

关键词：“华尔街日报体”  叙事手法   宣传手段   受众心理

Abstract: With the advent of the era of after news communications，Spread situation presents diversity is increasingly spread，massive amounts of content, transmission methods of enrichment ", etc. In order to better meet the needs of the audience, CCTV media gradually grope for reference to innovation a new report - "the Wall Street journal. This article from the perspective of communication studies and journalism's perspective, to explore "the Wall Street journal" narratives, Using knowledge in analysis of the effect of style propaganda and reasons. Looking forward to the style development trend, explore its and people's livelihood news, financial news, typical character report, and effective combination of advertising, public relations, etc.

Keywords："The Wall Street journal"；  narrative；publicity means ；   Audience's  psychological