【摘要】电影贺岁片起源于香港，在时代的迁徙中逐渐形成固定现象，从而出现电影“贺岁档”。相比其他档期，贺岁档影片更容易获得高票房。因而电影争相挤入贺岁档期上映。

　　贺岁档的影片必然存在高低票房之差。如何获得高票房，其一是影片自身的剧情、画面语言以及演职人员，其二是影片外在的上映前期的宣传、上映时间的选择、上映场次排片的安排、上映前后影评的影响、以及上映后期网络下载播放量和影片衍生品的发展等。这两部分是影片成功的关键因素，同时也是本文研究的重点。

　　本文选取大陆《武林外传》和香港《最强喜事》两部影片进行分析，文章结构主要分为四个部分：第一部分主要阐述了“贺岁档”和“票房”的定义，并阐明笔者选题的依据；第二部分探究影片内在因素对票房的影响，研究不同地域两部影片的差异；第三部分主要就外界各因素对票房的影响进行了探讨，上映前中后期对票房的影响有什么差异；第四部分对整体的探究进行总结。

【关键词】贺岁档； 票房； 《武林外传》； 《最强喜事》

【Abstract】With the time changes, the New Year Films which originated in Hong Kong evolved into New Year Stalls gradually.It mainly contains rejoicing,happiness and get together with their families.Now, New Year Stalls has become an important schedule every year,some people even called it“Golden Schedule”.And in the market,its box office also maintained a high temperature and high-energy state. 

　　The author analyzed two films,one was made in mainland and the other was in Hong Kong.The thesis mainly consists of three parts.First,it try to study the internal factors of the impact on the box office,researching the difference of two areas’ films.Next,it try to find the external factors of the impact on the box office.And it try to study what the differences among the three periods of the release of the box office.Last is researching the impacts of the future New Year markets under the current state of studies.

　　New Year Stalls made the films very popular,and the various factors are bound to lead the different levels of box office.In the differ areas that can influence box office with different facorts.Nowadays,there are many competitions for the New Year Stalls,Golden Schedule isn’t equal to the Golden Box Office.But the internal and external factors is extremely significant if you want to get the high box office.

【Key words】New Year Stalls; box office; My Own Swordsman The Movie;Alls Well , Ends Well 2011