摘要：《李华走乡村》是由连云港电视台倾心打造的一档以服务社会主义新农村建设为内容的电视节目。在中宣部关于“三贴近”的背景下，切实履行了新闻工作者的责任使命，更好的促进了改革发展、维护和谐稳定，更加贴近实际，贴近生活，贴近群众，以一种负责任的态度说农村新事，讲村民故事，聊农业农事，把更多的欢乐留给农村，把更多的实惠带给村民。以下我们将重点探讨三个方面：1.《李华走乡村》的准确定位；2.《李华走乡村》独特的节目表现；3.《李华走乡村》的成功营销运作来摆脱乡村节目的窘境。

关键词：李华走乡村，成功，定位，节目表现，节目运作，农村节目

Abstract：Hua walking village "is a cordial to a file from Lianyungang television service of a new socialist countryside construction for the content of television programs. Central Propaganda Department and the background of "Three Approaches", earnestly implement the responsibility and mission of journalists, the better to promote reform and development, to maintain harmony and stability, closer to actual life, and the masses, and in a responsible attitude that the new thing in rural areas, say the villagers' story, and talk of agricultural farming, more joy for the rural, more affordable to the villagers. We will focus on three aspects: 1. "Li Hua walking village" accurate positioning; "Li Hua take the Village" program performance; Li Hua to go rural "successful marketing operation to get rid of the rural programs dilemma..

Key words: Li Hua village to go, success, positioning, program performance, program operation, the rural program.