摘要：内地电视益智类节目是一种以提高受众“智力”，增加受众知识面的娱乐型节目。因为其寓学于乐的形式很新颖，所以备受受众欢迎。而最初的益智类节目并不是这样的，还是比较死板的，题目也很生硬，可在其发展的过程中，经过不断的探索和转化，现在的益智类节目越来越受到受众的喜爱与欢迎。本文在对内地电视益智类节目的转化及转化过程进行了详细的分析与研究，以及节目转化后受众的态度和影响，最后还简要列举了内地电视益智类节目的转化所取得的成果和效应。让大家通过本文的阐述，可以对当代的内地电视益智类节目有更好的了解。

关键词：内地益智类节目、转化、创新

Abstract: Mainland TV puzzle show an improvement the audience's intelligence, "to increase audience knowledge of the entertainment program. Because its course is suitable for the form is very new, so much audience. The initial puzzle program is not the case, it is quite rigid, the title is also very stiff, you can in the process of its development, through continuous exploration and transformation of the puzzle shows more and more the audience loved and welcome. Transformation and the transformation process in the Mainland TV puzzle show the detailed analysis and research, and attitudes and to influence the audience after the program conversion and finally a brief list of the results achieved by the conversion of the Mainland TV puzzle show effect. Through the elaboration of this article, you can have a better understanding of contemporary Mainland TV puzzle show.

Keyword: Mainland puzzle program, Conversion, Innovation