摘要:1.从性格心理学，个体心理学的角度分析凤姐性格形成的原因及特点，从凤姐的出生背景，成长经历，以及后来的工作环境影响了她怎样的社会心理。她产生这些高标准择偶观的深层动因。

　2.从传播学角度来看，在凤姐走红的途径上来看，分析媒体在事件炒作中所起的作用同样也是导致凤姐走红的社会心理。

　3.阐述我自己从传播学的角度来看凤姐行为产生的深层动因和社会心理从而引发的一些思考。

关键词：凤姐;恶炒自己;深层动因;社会心理;受众心理;媒体传播

Abstract:1.From the character of psychology, individual psychology point of view of the reasons for the formation of Xifeng personality and characteristics of the background from the Xifeng birth, upbringing, and later the work environment affects how her social psychology. Her view of mate choice to generate these high standards the deep motivation. 

　2.From the communication point of view, the way in Xifeng popular point of view, analysis of the media in the event the role of speculation in the Xifeng popularity is also social and psychological causes. 

　3.Illustrates my point of view from the Xifeng communication behavior and the underlying social and psychological motives which triggered some thoughts. 

Key words: Xifeng hype their own social and psychological motives underlying psychological media audience