中文摘要：Twitter的诞生成功的创造了“微博”这一新概念。微博以其独特的传播特点成为继博客之后又一新兴的传播媒介。微博在我国迅速发展起来，随着微博用户人数的节节攀升,日益凸显的商业价值不断被开发和应用。因此，微博盈利问题也开始引起我国学术界的广泛关注。本文主要以国内的膜法世家为例，对微博广告的特点和优势进行分析,以探讨我国微博营销传播的发展策略。

关键词：微博； 广告； 营销； 传播

Abstract：The brith of Twitter successfully created "micro-blog" this one new idea.Micro-blog with its unique characteristics of the spread of become after blog and emerging media.As the micro-blog worldwide epidemic,micro-blog in our country has developed rapidly.Growing commercial value has been developed and applied,therefore,micro-blog profit issue also begin to cause the extensive concern of the academic circles in our country.This paper mainly to domestic membrane family as an example,the micro-blog advertisement characteristic and advantage to undertake an analysis,in order to discuss our country micro-blog marketing communication development strategy.

Key words：Micro-blog; marketing; communications; advertising

　　本文是以国内的膜法世家的营销传播为切入点，阐明微博作为广告媒介的优势条件；以研究我国微博广告的形式为核心内容,进而指出我国微博广告的特点及其发展过程中存在的一系列问题并提出相应的解决策略和方法。希望通过本文的研究,能为当前及未来我国微博盈利模式的发展实践具有一定的指导意义。