摘要：自真人秀节目开播至今，已有了坚实的群众基础，其中竞技生存类真人秀节目更是占有极大的比重。美国老牌竞技生存类真人秀节目——《幸存者》，2000年开播，仅两周时间，就成为全美收视率排名第一的节目，让5800万观众为之疯狂。16-20个来自美国不同城市、不同职业、互不相识的自愿者被放到一个荒无人烟，远离现代文明的孤岛上，进行为期39天的野外生存，定期投票淘汰选手。本文主要就《幸存者》节目内容形式对几种受众心理的调动，节目设计的游戏机制对人性的把握，以及从《幸存者》看电视节目对受众心理把握的重要性，这三大方面来对《幸存者》进行分析，更深层次的探讨《幸存者》的成功。

Summary: Since reality TV show begin, it already has a solid mass Foundation, competitive reality show Survivor is possessed of great proportion. In 2000, the United States established competitive reality show Survivor began broadcasting, only two weeks, it became America’s number one show in ratings. 58 million viewers for the crazy . 16 to 20 people from the United States in different cities, different occupations who knows nothing about each other . They will be banished to an island which is far from the modern civilization. On the island , they should survive for 39 days and vote out plays every week. This article primarily written form based on the contents of the programs for Survivor of audience’s psychology adjustment. How to attract audience attention and from Survivor to learn about TV shows on mental grasp of the importance of the audience. From these three areas to analyze Survivor and discussion its success deeply.

关键词：竞技生存类真人秀 《幸存者》 受众心理 有效把控

Key Words: Competitive reality show  Survivor  Audience’s psychology  Effective control