摘要：2011年度国内电视剧产量高达史无前例的2万集，其中生产完成并获得《国产电视剧发行许可证》的剧目共计469部14942集，中国跃居世界电视剧产量第一大国。如此的高产使得电视剧市场竞争空前激烈。

　　电视剧《男人帮》自10月开播以来收视率一路飘红，索福瑞收视数据显示，其首周收视率高居榜首，网络视频点击率更是创造了4天破亿、8天2亿的超高新纪录，受到广泛关注。

　　本文主要分为三部分，第一部分主要从题材、台词风格方面对《男人帮》的品牌定位进行探讨；第二部分探讨《男人帮》的叙事手法；第三部分研究《男人帮》的广告植入模式。

　　电视剧《男人帮》在电视剧洪流中夺得一席之地，其具备的优势值得借鉴。

关键词：男人帮； 电视剧； 题材； 叙事手法； 广告植入

Abstract：2011 annual television at home as high as an unprecedented 20000 set production, including production is completed and access to the domestic TV series issue license "the repertoire of the total of 469 with 14942 episodes, China leaps to the world TV series 1 power output. So high yield makes TV market competition as hot as ever.

　　TV series " The Gang of Man " launched in October, ratings from since all the way wave red, ratings data shows CSM, its first week ratings still on top, network video hits is created four days over, the eight days of 200 million new record high, the attention.

　　This paper mainly divided into three parts, the first part of main lines from the theme, style of " Men Gang " brand localization are discussed; The second part explore " The Gang of Man " narrative; The third part research " The Gang of Man " advertising implanted mode.

　　TV series " The Gang of Man " won a place in the drama of the flow of, its advantages is worth using for reference

key words:  Men Gang； TV play； Theme； Narrative； Advertising implanted