摘要:随着经济的发展，企业并购案例频频出现，但作为市场经济条件下优胜劣汰的一种机制，企业购并对优化资源配置、调整产业结构、有效利用规模经济效益、实现生产与资本的迅速扩强，起着重要作用。就程序而言，企业购并的前提和难点是清产核资、界定产权和评估资产。

　　　对于具有实物形态的有形资产而言，这些问题并不困难。无形资产则不同，因为不具有实物形式，无形资产很容易被人们所忽略，评估也很难公正客观，不是低估就是高估。如果低估则造成企业资产的流失；如果高估则是对另一方权益的侵害。人们会越来越认识到.企业的竞争优势已不仅仅取决于个业的资金实力、设备厂房的先进程度、最终产品的价格性能等有形资产，而更多地依靠企业在人力资本、技术、品牌、文化等无形资产方面的优势。随着经济的发展，在企业并购中无形资产评估日益受到人们重视。本文是要对企业并购情况下无形资产评估有关问题进行讨论。

关键词：企业并购；无形资产；并购整合；重要性

Abstract:In recent years, the cases of merger and acquisition appeared frequently, but as a market economy under the conditions of the survival of the fittest is a mechanism, enterprise merger and acquisition to optimize resource configuration, adjust the industrial structure, the effective use of dimensions economic benefits, realize the rapid expansion of production and capital, and plays an important role in. On the program, acquisition and merger of enterprises is the difficulty and the premise of assets, rights and asset valuation.

　　　To have the physical form of tangible assets, the problem is not difficult. Intangible assets is different, because do not have the physical form, intangible assets are easily neglected by people, assessment is also very difficult to objectively, not underestimated or overestimated. If it is caused by the loss of corporate assets; as is overrated is on the other side the infringement. People will be more and more recognized. The competitive advantage is not only depend on the industry, capital strength, equipment advanced level, the price of the final product performance and other tangible assets, and depend more on enterprises in human capital, technology, brand, culture and other intangible assets advantage. With the development of economy, the enterprise merger and acquisition in the evaluation of intangible assets is increasingly paid attention to. This article is to be on M & A cases of intangible assets to evaluate are discussed.

Key words: enterprise merger and acquisition；intangible assets；mergers and acquisitions；importance

　　　企业并购的浪潮已不可阻挡，我们要顺应潮流，积极应对。然纵观历史，企业并购下无形资产整合并不理想，造成这种现象是有多方面原因引起的，既有主观因素，也有客观因素。这就需要政府部门、企业家和学者共同探讨和应对企业并购后的整合问题，尤其是无形资产的整合。

中国企业在并购中对无形资产评估越来越重视，评估业务越来越多。但无形资产评估还有许多问题，我们应该正确认识并逐步解决这些问题。长期以来研究无形资产的处置问题的学者主要侧重的是经济学、财务管理学角度，没有明确无形资产与无形财产的关系，不能对无形资产的权属进行科学界定，加之无形资产处置方面法律、法规不完善，因此导致在企业并购中，无形资产的评估、交易中存在盲目扩大无形资产的范畴，违法评估、交易等现象，这是迫切需要解决的问题。