摘要

　　　石榴本身就具有药物价值，中医认为其性温、味甘酸涩，有止渴、止血、止泻、止带作用。石榴酒既保留了石榴原有的自然风格，又不破坏其营养成份和保健功能，属纯天然的健康酒品，是符合当前消费向营养、保健、美容、延缓衰老、提高机体免疫力、药、食多用发展方向的新时尚佳品。随着人们生活水品的提高，对健康养生的提倡，市场会越来越好。目前市面上出现诸多石榴酒销售的商家，使之市场上的竞争加剧。一些石榴酒行业市面上商家逐渐形成自己的品牌，也有一些仅做简易包装仍无品牌形象意识。因此，抓住树立品牌时机，导入本项目的VI视觉系统，使其品牌占领一定的市场份额。

关键词：视觉识别；品牌形象；石榴酒；健康养生

ABSTRACT

　　　Pomegranate itself has drug value, TCM believes that its of temperature and taste SuanSe gump, thirst, hemostatic, diarrhoea, stop take effect. Pomegranate wine keeps pomegranate original natural style, and do not destroy the nutrition and health care function, of pure natural health wine is tasted, it is accord with current consumption to nutrition, health care, hairdressing, delay ageing, improve the body immunity, medicine, food multi-purpose development direction of new fashion taste. As people life water product enhancement, to health of preserve one's health advocate, the market will be better and better. Appear on the market at present many pomegranate wine sales business, make the market competition. Some pomegranate wine industry business gradually formed on market its brand name, have also some only do simple packaging is still no brand image consciousness. Therefore, take time to build up the brand, into this project VI vision system, make its brand occupation certain market share.

Key words: Visual identification; Brand image; Pomegranate wine; Health related