摘要

　　　大明矿泉水源位于哀牢山脉北东峨曼旦菁中，森林茂密，无工业污染和人类活动，天然洁净。云南元江县大明饮料厂主要生产18.9L、11.4L、7.56L桶装饮用矿泉水及1.5L、600mL、330mL瓶装饮用矿泉水等系列产品。

　　　在这个竞争激烈的行业中必须要不断创新不断进步来促进大明矿泉水的发展。矿泉水已经成为人们生活中不可缺少的一部分，好的矿泉水才是民众之首选，在保证水质量的同时宣传有必要加强，鉴于此市场战略导入VI系统。

　　　通过为“大明饮料有限公司”导入VI系统设计，明确的将该公司旗下的矿泉水与其他矿泉水区分开来，同时又能将其新的形象、特征全面展现出来，确保其在市场中的定位。以自己的特点鲜明、记忆含义深刻的视觉符号系统让消费者接受并且喜欢新的形象，从而再次注入市场，从服务、产品包装、宣传方面等在消费者中得到肯定。

关键词：视觉识别；品牌形象；大明矿泉水；设计理念；创意

ABSTRACT

　　　The source of Daming mineral water is located in the north east and pulse part in Kim denier. The dense woods and there is not industrial pollution and human activities and natural clean. The  factory of  daming beverage in Yunnan yuanjiang mainly produces 18.9 L, 11.4 L, 7.56 L  bottled drinking and 1.5 L, 600 mL, 330 mL  bottled mineral water and so on the Series of products. 

　　　It must keep constant innovation to promote the progress of the development of the Ming mineral water in this competitive industry.The mineral water has become the indispensable part in our life. The good mineral water is the first choice for people.In view of this market strategy into VI system to ensure the quality of water and the necessity to strengthen there

　　　Through  the VI system design into "Daming drinks Co., LTD", distinguished clearly the company's mineral water and others .And also come out the new image and features comprehensive ,and make sure the positioning of the market. With their own distinct characteristics, memory deep meaning of visual symbol system，it allows consumers to accept and like the new image, which  into the market from service again. Among consumers to be sure from the service, product packaging, communications aspects and so on.

Keywords:Visual Identity;Brand Imagine;DaMing Mineral water;design philosophy;creativity