摘要：互联网已经越来越多的改变我们的生活，网络资源的利用程度已经可以很大地决定一个企业的生存与发展，金叶公司虽已有自己的门户网站，但企业的网络营销尚未形成一套完整的战略和方案。本设计关键在于策划前对网站与企业现状的一个准确分析以及对各方面环境的评估，同时考虑整个营销策划的细节，然后在可行的营销预算中进行有效的营销控制。本设计将根据企业自身条件与市场调查结果，选择适合企业发展的几种网络营销方法，同时为企业引进客户关系管理软件进行管理与辅助，形成一套行之有效的网络营销计划。

关键词：  网络营销，金叶工艺品网站，改进方案，客户关系管理

Abstract：The Internet has changed our lives more and more, the degree of utilization of network resources can greatly determine an enterprise's survival and development of gold leaf the company, having its own portal, network marketing has not yet formed a complete set of strategies and programs. The key to this design is that an accurate analysis of the site and the corporate status quo before the planning and all aspects of environmental assessment must take into account the details of the entire marketing plan, and then in the effective control of marketing a viable marketing budget. This design will be based on the conditions of the business and market research results, select several network marketing approach for enterprise development, the introduction of customer relationship management software for enterprise management and assisted the formation of a well-established network marketing plan.

Keywords:network marketing,Gold leaf crafts website,Improvement program,customer relationship management